Category Archives: SMS Text Messaging

A Complete Mobile Marketing Solution

Having a mobile marketing campaign in place is something every business owner should have. The growing number of mobile users world-wide provides an almost endless supply of potential prospects and new leads.

There are some main types of mobile marketing campaigns – SMS Marketing, Mobile Websites, QR Codes as well as Mobile Wallet Loyalty marketing. Each of these can be used independently but work well as part of an integrated campaign.

SMS MarketingSMS Marketing

SMS marketing has proven its longevity and is still a top tool for mobile marketers, and will be many years to come. You can use SMS marketing to send out mass messages about promotions, new products or business updates as well as schedule appointment reminder messages and send birthday greetings to your top clients. This can also be used as a fun way to interact with your audience via text-to-screen features.

 

Mobile Wallet LoyaltyMobile Wallet Loyalty

In any highly competitive business, it’s important to give your existing customers incentive to continue using your product or services. Mobile Wallet Loyalty programs allow the business owner to provide coupons, discounts, news updates, stored valued cards or even digital business cards to the consumer directly to the lock-screen of their smartphone. Looking to reach consumers and entice them to visit your establishment? Couple the mobile wallet with proximity-based solutions and when a customer walks past the specific location, they are instantly sent a message that is relevant and engaging.

QR Codes

These square codes and small programmable chips provide a seamless link between traditional and mobile advertising. QR Codes are often printed on flyers, newspaper and magazine ads, business cards, posters etc. This gives your traditional media a techy and interactive feel. QR codes can also be posted on social media or included in emails to encourage more people to scan them. When QR Codes are scanned the user will be directed to specific content or encouraged to download a virtual business card or coupon.

Mobile WebsitesMobile Websites

Often dubbed as the epicenter of any mobile marketing campaign, mobile websites allow the mobile focused consumer to stumble upon your business. Consumers are continually bombarded with promotions, deals, and marketing messages. That’s why it’s important for potential prospects have an exceptional user experience. A mobile website will have improved functionality, usability and quick loading times and mobile websites are optimized for viewing on the mobile platform.

Features like tap-to-call, social media, mobile payments/stores, tap-to-map, text boxes, image boxes and a lot more are available features for mobile websites. It’s important to note that mobile websites are also considered as mobile web apps and can compete with any native app in terms of functionality, availability and price.

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The Benefits of SMS Text Message Marketing

Technology has been a life-changing experience for all of us – especially in recent years.  New inventions are created every single day that are meant to make our lives easier. As new technologies continue to develop, businesses are forced to keep up if they want to sustain in today’s tough economic conditions.

Today, the latest and by far the most widely used communication device are is the mobile phone. Just like technology, mobile communications continue to improve with more features and functionalities. Some smart phones are more equipped than desktop computers!

Due to these reasons, businesses have to start “mobilizing” if they want to really stay in front of their target market.

One of the most popular forms of mobile marketing is SMS Text Message Marketing.

SMS text message marketing allows you to communicate directly to your target market by sending a simple, quick text message. This permission-based program is perfect because your recipients have opted-in to receive your messages. It’s effective because they WANT to receive your promotions.

Another great thing about SMS text message marketing is the deliverability of the message. Almost all text messages are read within minutes of receiving them.  In fact, recent studies show that 97% of text messages are read within minutes of receiving them. So this is the perfect way to get your promotions across to your target market.

SMS text message marketing is also more time-efficient compared to traditional advertising methods.  Text messages have to be short due to character limitations, so putting together your marketing message takes just a few minutes instead of days and weeks to prepare.

SMS text message marketing is also highly trackable. You have the advantage of monitoring and finding out what happens with each message you send out.  In other words, you can track down your campaigns to evaluate many metrics such as how many people viewed your message.

Can you do that with any newspaper, TV, or radio ad? Nope.

SMS text message marketing is also a great way to retain your customers at a very low cost. It’s the  perfect recipe for customer retention because you can reach out to them very easily. These are customers who have already spent money with you, so chances are, they will come back to spend more and more money with you as long as you keep in touch with them.

Business owners have many different marketing strategies available to them today. However, not all of them are as effective and profitable as a SMS text message marketing campaign. As long as everything is set-up well and you are taking good care of your list, your business can bring in a lot more money with the use of this amazingly effective technology.

Restaurateur – Restaurant Owner

Are You A Restaurateur?

Or just a person that owns a restaurant.

A restaurateur is a person who opens and runs restaurants professionally.

Although over time the term has come to describe any person who owns a restaurant, traditionally it refers to a highly skilled professional who is proficient in all aspects of the restaurant business.

You know your business! You also know you can’t do everything yourself. You rely on your well trained staff to do many of the right things that makes your business a success.

That should be enough! Right?

Unfortunately, many restaurateurs find it takes all their time operating a successful restaurant. They know they need to continually get new clientèle and work to keep the clientèle they have.

Do you know how to market your restaurant effectively & cost efficiently? Get new customers in the door while keeping your current ones coming back. That can be a business on its own!

We provide the answer!

Start with a simple Coupon or Loyalty system. For $25.00/month we will provide you with a “wallet” Coupon or Loyalty Program.
You offer it to your new or existing clientèle by signs and/or table tents at your establishment. Put a link on your social media accounts (Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest, etc.). Put it in your print ads. Tell them about it!
The Coupon or Loyalty program resides on their cellphone.
As long as they have the coupon or Loyalty Program or even your “wallet” Business Card, you are able to keep in touch with them via inexpensive messages to that electronic wallet pass.
A Business Card in their wallet is there forever or until they delete it from their wallet. (What did you do to justify that?)
A Coupon can simply be scanned and redeemed via a cellphone or tablet.
A Loyalty Card can be scanned for a check in, to receive points or redeemed.

We can do more!

Develop an affordable marketing program for your social media accounts.
Text Message Marketing (SMS) – By far the most effective marketing system to reach your customers.
Develop a Mobile App for your business.
Develop a mobile friendly website (if you don’t have one yet – This Is A Must).
WiFi Marketing – Free Wi-Fi is a great way to get people in the door, but with our Social Powered solution, those customers will become your fans.

5 Ways Business Owners Can Prepare for Facebook’s News Feed Changes

Continue to encourage Facebook engagement

Regardless of whatever the news feed changes bring, you do not want to give up on a community you built. Continue to post and engage your active Facebook fans. Let them be your bridge to their networks.
Another idea is to warn your followers of the changes and ask them to click the “see posts first in news feed” on your page, especially if they worry about missing something from you.

Focus on building your email subscribers

Every digital marketer knows that the most effective strategy is in email. An opted-in customer is a valuable customer.  Email lets you reach your audience directly in their inboxes.

Remain active on other social media channels

Facebook is not the end-all, be-all of social. A smart social media strategy looks at the full picture and decides which communities are right for its business.
Are you a news organization pushing out lots of timely content? Invest in Twitter. Are you a cooking blog that posts scores of pictures? Get on Pinterest.

Don’t forget about SEO

It’s easy to get caught up in social and forget about its less sexy counterpart, SEO. But search is still one of the most important discoverability tools on the web.
If you’re not paying attention to keywords, SERPs (search engine page results), and all the other key aspects of a good search strategy, you are missing out on a huge opportunity.

Pay attention to other trends and plan for them

Things move fast on the web and it’s in a marketer’s best interest to stay ahead of the curve. Be sure you plug into what is new and changing in your industry and are ready to make moves accordingly.

Note: Text Message Marketing (SMS) is the BEST Way to Get In Front Of Your Clientele!

Get Your Message To Your Clientele

Canadian Smartphone Behaviour in 2017

Observing the messaging behaviour of different respondent age groups shows a clear correlation towards a preference for an instantaneous messaging system for emerging generations of smartphone users.
Catalyst Canada http://catalyst.ca/2017-canadian-smartphone-behaviour

Want to get the message to your clientele? Text Messaging Is King!

Start for only $25/month at Alberta Mobile Marketing
http://albertamobilemarketing.com/sms-marketing/sms-marketing-special-offer