Tag Archives: Loyalty

How are you fairing in the current economy?

Canadian household debt reached a record high at the end of last year even as mortgage activity slowed, the Canada Mortgage and Housing Corp. said in a report out Wednesday.
The debt to income ratio of Canadians hit a record high of 178.5 per cent in the fourth quarter last year as mortgage holders continued to take on non-mortgage debt.
~ The Canadian Press, May 22, 2019
46% of Canadians $200 or less away from financial insolvency: poll
~ The Canadian Press
A survey shows that Albertans are faring worse than the rest of Canada when it comes to nonmortgage debt, despite recent growth in the economy.
“I think we absolutely should be concerned,” Jonathan Day, an Edmonton-based accountant with BDO said of the results. A high average of debt, he said, puts the economy under major instability, as even the most minor of crashes may lead to households collapsing and people unable to move forward with their debt payments.
~ StarMetro Edmonton
Many Albertans have little to no disposable income.
How can you ensure that you receive your fair share?

Is your business income the same it was last year, or 2 years ago? Has it decreased? How about your bottom line?

We have many 21st Century Solutions, suitable for almost any budget, that will get you more business.

How about the #1 System
SMS Text Messaging is the most attention-grabbing, immediate, and convenient form of communication. In fact, 98% of all text messages get read, offering unparalleled opportunity to reach all of your subscribers.

Our Text Message Marketing consists of:
Sales TextChat™ • Service TextChat™ • Appointment Reminders • Mass Texting • Mobile Keywords • Opinion Poles • Pictures & Videos • Questionnaires • Targeted Texting • Text To Vote • Two-Way Texting
We have something for virtually every need!
Featuring Smart Targeting With Auto Campaigns • Drip Campaigns • Integrations • Lead Scoring
Intelligent Text Bots dynamically interacts with your subscribers based on how they respond to your messages.
Dynamic Targets keep your filtered distribution lists organized in real time, automatically updating whenever a new subscriber is added, a contact unsubscribes, or an existing profile gets updated.

Messenger Bots – The Hot New Kid on the block!
How about Mobile Passes?

Mobile Pass Types: Coupons • Discount Cards • Event Tickets • Gift Cards • Loyalty Cards • Membership Cards • Store Cards

Marketing Services:

Birthday Marketing • Loyalty Programs • Messenger Bots • Mobile Apps • Mobile Landing Pages • Mobile Passes • Mobile Websites • Reputation Management & Marketing • Social Media Marketing • Text Message Marketing • Website Development • Wi-Fi Marketing

Consider a candid, non committal discussion with one of our representatives.
They will discuss your needs, how to get new customers and/or getting your current customers to spend more or more often.
If we can help you, they will tell you, if not they will let you know!

Contact Us Today!  Contact Us

Mobile is disrupting the way people engage with brands.

What is Mobile Marketing?

Mobile marketing is the interactive multichannel promotion of products or services for mobile phones and devices, smartphones and networks. Mobile marketing channels are diverse and include technology, trade shows or billboards.
~ Techopedia

We Put Your Business On Your Customer’s Phone!

• Loyalty Programs • SMS Text Marketing • Coupons • Proximity Marketing

http://albertamobilemarketing.com/25-deals

Start your journey into Mobile Marketing for only $25/Per Month*
*Plus A 1 Time $25 Set Up Fee

 

Why Use Mobile Coupons in Your Business?

In business, the one thing that most people get hooked on is a discount or “freebie.” Therefore, you should definitely be using these types of promotions in your business. Traditionally, coupons are printed in papers and attached to magazines and newspapers. But the traditional paper coupons are quite costly since it involves paper and printing materials.

On the other hand, mobile marketing coupons offer the same benefits as paper coupons, but with less overhead costs and expenses. In addition, coupons via SMS have a high rate of redemption compared to traditional coupons.

Most Americans own cellular phones and many of them, or perhaps most of them, always carry their mobile devices with them. Therefore, your SMS coupons are likely to be read by consumers just minutes after your send them out.

To understand mobile marketing coupons, refer to the name itself. It is one effective way of breaking the ice and penetrating to your target market by way of using their favorite gadget – the coupon. Your campaign will be easily received without having to scan on papers and wait for magazine issues. Unlike the traditional paper coupons, mobile coupons are not easy to lose and maintain dignity in redemption.

By far, redemption rates for SMS is higher than paper coupons because they are easier to claim as most people always have their mobile phones with them. This convenience alone is a contributing factor to the success rate of mobile coupon redemption.

Another thing is that, SMS text coupons are more convincing thus increasing the rate of your sales. As reports show, coupons sent via text appeals to more customers compared to the paper ones. Mobile coupons are more talked about and shared by many people.  If someone gets an awesome mobile coupon offer, they are quick to forward it to their friends and family members so they can get in on the deal too. Now, you have easily added even more people to your mobile list without doing any extra work.

Using mobile marketing coupons for your business is exactly the thing that you need to capitalize on your local mobile market. It is one way to let people know that your business exists in your local community. Mobile coupons are great for branding and keeping your business in the face of your target market. Not only that, but they also help you increase profits by marketing to a list that WANTS your promotions and are happy to redeem them.

Mobile coupons are the perfect way to keep your list engaged and happy to be a part of your SMS text message marketing list.

 

 

Mobile Purchase Behavior (Awareness)

In the overview of this series we discussed at a very high level how a mobile marketing strategy can assist a consumer down the path to purchasing your product or service over your competitors. Here is a quick recap:

  • Consumers are increasingly turning to their mobile devices to assist them in the consumer buying process.
  • There are 6 stages in the consumer buying decision flow:
    1. Awareness: The recognition of a need, this is really an analysis of maslow’s hierarchy of needs in combination with marketing efforts.
    2. Consideration: The creation of an evoked set of alternatives. This is a mental short-list that the consumer creates based on internal and external influences.
    3. Preference: Based on the criteria that is most important to the consumer he/she will narrow down the list to a preferred brand.
    4. Purchase: This is where the consumer will actually buy a product or service
    5. Loyalty: After the purchase the buyer will enter into stages of post-purchase evaluation where they will re-evaluate the purchase they just made and file the experience away (in their minds) for future reference
  • A complete mobile marketing strategy can assist in every stage of flow because of the proximity to a mobile device for the consumer and the marketing efforts a brand undertakes.
In this post we will dive a little deeper into the Awareness stage.
The Awareness stage is when a consumer recognizes that they are missing something that they want or need.
There are a lot of factors that influence this realization:
  • Self-expression – Reflection of personal tastes
  • Affiliation – Be a part of a group
  • Independence – Stand out from the crowd
  • Novelty – Be Awesome

How does this tie into a mobile marketing strategy?

When designing your mobile marketing strategy you need to consider QR codes as your first line of communication with your buyers. QR codes or Quick Response codes allow you to engage with a consumer in a specific and measurable manner.
Specific – QR codes can be placed anywhere and can have built-in context or some text around it to give it context. The power of the QR code is that it allows you to understand and track the intention of a buyer. So when they are in the Awareness stage you can grab their attention at the right time and place.

Measurable – If implemented correctly QR codes can help you track a lot of valuable data about your consumers. Things that can be tracked are:

  • Number of QR scans
  • Geo-location
  • Date
  • Type of mobile device (brand)
  • Mobile operating system (iPhone, Android, Blackberry, etc)
  • Other Custom Events that help track campaign performance
By reaching consumers at the Awareness stage through the use of QR codes brands have the unique ability to understand who, what and where they need to engage consumer so they will spend more money and always have that brand on top of mind.