Tag Archives: Offline Strategy

3 Benefits of Using QR Codes in Your Business

Big companies today are using the power of QR Codes as part of their marketing strategy. Quick response codes (QR codes) were first utilized in Japan used in tracking down parts of their automobile during manufacturing. Today, the QR codes are gaining popularity all over the world.

QR codes are patterned codes in arranged in squares generally with a white background. QR codes are embedded with data and information that can be immediately exposed with just one click of a mobile phone.  Businesses can use QR codes to promote coupons, special offers, and discounts. They can also use them to build a mobile list of subscribers. They can also be used to direct people to your website, online video, or Facebook Fan page. The possibilities are unlimited.

Although, QR codes are very becoming more popular today, there are still some businesses that are not aware of the powerful benefits of using QR codes. Since they don’t know about the benefits, they’re missing out on all of the potential business that this cutting-edge technology can produce.

Here are other benefits you can get from QR codes:

  1. No Reprints

  • QR codes do not require re – printing of your advertisements and promotions thus reducing your printing expenses. People can simply click on the QR codes provided to view information they need about the product. They can click the code anytime they want to retrieve the information.

 

  1. Build Customer Excitement

  • Providing QR codes in your products increases excitement because people are curious about what information is hiding behind your QR code. Now, they can instantly retrieve the information embedded in your QR codes. Clicking those codes facilitates feeling of thrill and instant gratification, which is great for business.

 

  1. Prompt Response

  • From the name itself “quick”, your clients do not have to wait long for additional information about the product. No longer do they have to wait until they get home to look at your website to get the information they want. QR codes facilitate immediate access to information about your business, products, and services.

 

Relevant facts acquired from QR codes facilitate convenience for the end-user when it comes to getting more information about your business or offer. You can also use QR codes to conduct surveys and customer feedback about your product or service.

Although they are still considered “new” technology, QR codes are quickly gaining popularity across the world when it comes to promoting, branding, and marketing businesses.

 

 

 

How to build a massively successful mobile web site

HTML5 is considered by many the future of mobile web design. It has been heralded as the mobile web’s saviour by more than a few bloggers and fortune 50 companies (Silicon Angel, Mashable and Apple).

Leveraging a post from a fellow mobile web app advocate (Pinch/Zoom) I am going to quickly walkthrough what it takes to build out the correct infrastructure for a massively successful mobile web app. This is not meant to be a technical discussion but more of a commentary on the key point made in the original blog post.

Device Detection

The core to device detection lives within a file that outlines all the different user agents (mobile software provider). Your user agent script needs to always be updated to reflect the changing market conditions, especially now thatGoogle has purchased Motorola.

Offline Browsing

15% of all mobile browsing is done offline so it is important to think about how the data is cached on the phone and how many levels deep someone can browse. By having a offline mobile data strategy you can guarantee that your users’ experience is optimal even when data connectivity is lost.

Interactions and Transitions

Javascript and CSS are the main building blocks to a solid user experience. With tools like jQTouch, Sencha Touchor jQuery Mobile making mobile sites look and interact beautifully is easy. However, these libraries are just a base to build off of, the first step is to identify the your mobile business objectives. After you have identified your business objectives you can pick and choose the components that support those objectives, giving the customer what they want, when they want it.

Conclusion

When considering your mobile marketing strategy you should consider:

  • Device Compatibility – Native apps only work on 1 device type, mobile web apps work on all devices
  • First identify business objectives, then build interactions to fulfill those goals
  • Have a offline mobile data strategy to ensure your visitors experience is consistent whether they have connectivity or not.
  • Consider the options. Without proper planning any technology project can be expensive, especially a mobile one. By focusing on what your customers need you can optimize your marketing and technology dollars in the most efficient manner.