Your [BUSINESS NAME] site is designed and built using Google’s best practices… The 4 B’s Be clear with your message and avoid ‘overkill’ on mobile content. Be ready as mobile commerce is not a prediction, it’s happening right now. Be found by optimizing your message and content specifically for mobile devices and browsers, it’s a different format to desktop. Be smart and understand the value in your mobile presence by getting the right data back and choosing the right mobile web partner.